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Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) PDF




by Adele J. Huber : Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)

ISBN : #3834927686 | Date : 2011-07-29

Description :

PDF-82796 | the strategies’ performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm’s Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm’s performance…. Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)


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Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management) by by Adele J. Huber

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The Advertising Effect: How to Change Behaviour PDF




by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

Description :

PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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The Advertising Effect: How to Change Behaviour by by Adam Ferrier

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Services Marketing: People, Technology, Strategy (4th Edition) PDF




by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

Description :

PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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Services Marketing: People, Technology, Strategy (4th Edition) by by Christopher Lovelock

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Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137427493 | Date : 2015-04-08

Description :

PDF-c2aeb | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe…. Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Marketing Context Setting Chris Hackley PDF D470f66ad

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Marketing in Context: Setting the Scene PDF




by Chris Hackley : Marketing in Context: Setting the Scene

ISBN : #1137297107 | Date : 2013-11-08

Description :

PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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Marketing in Context: Setting the Scene by by Chris Hackley

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Marketing Scales Handbook IV Consumer PDF 19277c293

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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF




by II Gordon C. Bruner : Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

ISBN : #1587992051 | Date : 2005-07-28

Description :

PDF-3f22a | All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication…. Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)


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[Pub.17Jpn] Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF | by II Gordon C. Bruner


Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) by by II Gordon C. Bruner

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by Paul Wiefels : The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)

ISBN : #1841124680 | Date : 2005-09-12

Description :

PDF-e6c26 | The Chasm Group is one of the world’s leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore’s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around th… The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)


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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) by by Paul Wiefels

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Breaking Through 2nd Implementing Disruptive PDF 48ed6d62e

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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity PDF




by S. Vandermerwe : Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity

ISBN : #1349484199 | Date : 2014-01-01

Description :

PDF-17856 | Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don’t know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so t… Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity


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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity by by S. Vandermerwe

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Market Driven Strategy Processes Creating PDF 66f219aac

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by George S Day : Market Driven Strategy: Processes for Creating Value

ISBN : #068486536X | Date : 1999-11-10

Description :

PDF-98762 | Now in its 21st printing, George S. Day’s Market Driven Strategy first defined what it means to be “market- driven.” Providing a foundation for Day’s new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly out… Market Driven Strategy: Processes for Creating Value


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Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science) PDF




: Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)

ISBN : #3540009884 | Date : 2003-07-29

Description :

PDF-a557f | This special issue is the result of the workshop Deception, Fraud and Trust in Agent Societies, held in Bologna on July 15, 2002 as part of the Autonomous Agents and Multi-Agent Systems 2002 Conference (AAMAS2002), organized by Rino Falcone, Suzanne Barber, Larry Korba, and Munindar Singh. The workshop included a special track on “Privacy and Protection with Multi-Agent… Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)


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Marktorientierte UnternehmensfBChrung Reflexionen DenkanstB69Fe Perspektiven PDF 5c619a297

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Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition) PDF




: Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition)

ISBN : #3663015815 | Date : 2013-06-27

Description :

PDF-76139 | “Der vorliegende Band ist Heribert Meffert zum sechzigsten Geburtstag gewidmet – herausgegeben von seinen Schülern Manfred Bruhn und Hartwig Steffenhagen. {…} Die Palette der behandelten Themen ist beeindruckend, sie entspricht der Breite des Marketingverständnisses Heribert Mefferts. {…} Dem Leser wird ein umfassendes Bild von zahlreichen aktuellen Entwicklungen und Denkrichtungen des Marke… Marktorientierte Unternehmensführung: Reflexionen ― Denkanstöße ― Perspektiven (German Edition)


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by Richard J. Arend : Wicked Entrepreneurship: Defining the Basics of Entreponerology

ISBN : #1137503319 | Date : 2015-06-02

Description :

PDF-12fd9 | This book explores ‘wicked entrepreneurship’, or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon…. Wicked Entrepreneurship: Defining the Basics of Entreponerology


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Wicked Entrepreneurship: Defining the Basics of Entreponerology by by Richard J. Arend

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Applying Cognition Consumer Focused Advertising Psychology PDF 9eaffe6be

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: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

Description :

PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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by Mark Harnett : A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)

ISBN : #0749460032 | Date : 2010-10-20

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PDF-5f0fe | A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least … A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)


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by Mark Anthony Camilleri : Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

ISBN : #3319498487 | Date : 2017-10-29

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